Social Media Marketing Discussion Essay Assignment

Social Media Marketing Discussion Essay Assignment

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Social Media Marketing Discussion Essay Assignment

Please respond to this 4 peers’ Discussion Prompts

ALL citations and references needs to be APA 7th edition format. (200-250 words each)

you must also post substantive responses to at least two of your classmates’ or instructor’s posts in this thread. Your response should include elements such as follow-up questions, further exploration of topics from the initial post, or requests for further clarification or explanation on some points made by your classmates.

Peer# 1

These days having a social media presence could be considered an essential component of a marketing plan for a new business. It is a way to reach a large audience and promote a business or service with relatively little investment. A social media plan should consist of five steps: identify the market and the media to be used (Facebook, Twitter, etc.). Create links to increase traffic to your site, post information and evaluate and modify the plan as appropriate (Hisrich et al., 2017).

Problems with social media include the many platforms to choose from that target different audiences. Also, social media trends are ever changing. In her article on the marketing website Vertical Leap, Hill (2020) highlights many insightful advantages and disadvantages for marketing using various social networks. I chose three to focus on: Facebook, Instagram and TikTok.

Facebook: Pros – has the best options for targeting your ads in online advertising. Probably because of the amount of data that is collected from users of the site. Facebook also has a huge reach and broad range of audiences, and has an engaging and “ad friendly” format. Cons – since 2019 there have been (reported) fewer ads on News Feed and it is not a popular option with Gen Z.

Instagram: Pros – high engagement and connection with Millennials and Gen Z. Some of the best targeting options and great for visual branding. Cons – the demands to continue to create enough engaging visual content can be demanding for a small company. Facebook owns Instagram, so developing a combined marketing plan that uses both Facebook and Instagram would be a good option.

TikTok: Pros – very popular with Millennials, Gen Z and younger. It is growing rapidly and is one of the most downloaded apps. Cons – TikTok does not currently support advertising products and is a relatively weak marketing platform. But if your team is adventurous and creative TikTok could get you a lot of attention.

Social media marketing depends on the product and or service. If you are in the business of manufacturing products for other businesses or wholesalers, social media is not the best marketing strategy to take. You also have to remember that while it may seem like a good idea to reach as many people as you can, too much exposure can have negative consequences – bad reviews from competition or misinterpretations from audiences that don’t really understand or know what the product or service is.

Peer# 2

Social media is an excellent way to market new products or services. Social media is used by the majority of teens and young adults in America, which makes it a great marketing tool. Social media is a great way to market all kinds of things from clothing, to beauty products, to gadgets. I myself have purchased items that I’ve found on social media platforms.

A pro to social media marketing is that items can be seen by many people with little effort and funding. Sometimes no funding is required at all to market on social media. Take for instance the frozen beauty pop from the company called Love and Pebble. This was the product I discussed on week 4 assignment. Love and Pebble gained popularity through TikTok views. Another pro is that social media can also be used by entrepreneurs to provide valuable insight about competitors and their strengths and weaknesses (Hisrich, Peters, & Shepherd, 2017).

A con to social media marketing is that many of the products that gain popularity only stay popular for a short period of time because they are “trendy”. This can result in a false sense of security for a company and cause them to over produce products based on expected future sales that may not occur when the newest trendy item is discovered. Fortunately for the company Love and Pebble their TikTok success did result in more substantial success as well and the company is now on sale in some Urban Outfitter store locations (Love & Pebble, 2021). Unfortunately, this is not always the case for every product that is made trendy on social media. Another con is that while social media can be used to gain insight about competitors’ strengths and weaknesses this means it can work both ways and allow competitors to profit off the weaknesses they see in others.

 

Peer# 3

Hi everyone!

Worthington Health System (WHS) is composed of four hospitals, a home health company, and an ambulatory care service line (Kovner & McAlearney, 2013). Two local community hospitals, each serving particular patient populations, joined WHS but patient and staff loyalty remained to each respective hospital. John Shea, the CEO and president, wants to enhance system-focused thinking within WHS. John Shea, Fiona Sinclair, and Blake Snowdon work together to decide whether or not to centralize the training and development at the health system.

What information should be included when developing a financial analysis of this decision? What are some non-financial arguments for or against centralizing training and development at the health system?

When developing a financial analysis of this decision, Shea needs to make a list of the current financial and non-financial costs associated with decentralized training and development. Not every cost will be accurate, so general estimates are sufficient. Shea would need to also include information regarding the costs associated with centralizing training. Shea, Sinclair, and Snowdon all agree that centralizing education and training at WHS on a corporate level would be key to changing the fragmented culture that exists (Kovner & McAlearney, 2013). Sinclair has previous success with centralizing training and development for a large organization and feels it holds promise for WHS. Though there may be promise in centralizing, there are also many obstacles to overcome when centralizing a previously decentralized and tightly controlled function (Kovner & McAlearney, 2013).

How could a centralized organizational development department support a culture of “systemness” at WHS?

Having a centralized organizational development department would support a culture of “systemness” within WHS. Having an effective centralized department would mean that there would be a clear chain of command within the development department for the entire health system. The department would also have a clear vision that everyone would work towards because there are clear lines of communication instead of inconsistencies in relaying messages (CFI, n.d.). With a centralized development department, staff from both hospitals that currently have loyalty to their respective hospital would be working together instead of as their own entities. I personally think that a centralized organizational development department would benefit WHS, but do you think there would be any disadvantages to this change?

Peer# 4

Worthington Health System is comprised of four hospitals, a home health company, and an ambulatory care service line. The system does not function very well as a team and the only commonalities the facilities share is marketing products and a centralized payroll. The facilities are very competitive and do not work well together (Kovner & McAlearney, 2013). It is the goal of the CEO Mr. Shea to bring the system together as a more cohesive team. One way to do that is to centralize the training for the healthcare system. Currently all facilities have their own training and development, which only increases the wedge between the facilities. The hope is that centralized training will help the employees get to know each other and work better as a system.

Ms. Sinclair and Mr. Snowden have been charged with making a plan to determine if centralization is a good business plan. The courses of action may be to centralize training within the existing department of human resources, centralize training within the new department of organizational development, centralize training with the creation of a new structure, maintain decentralized delivery of training, but centralize the development function within the existing department of human resources, outsource training and development to a third-party vendor, or maintain the status quo with decentralized training (Kovner & McAlearney, 2013). It would be wise to get quotes from potential vendors on what it would cost to outsource training and it would also be wise to discuss the current costs associated with training as it stands, and it would wise to discuss the option of relocation trianing with each individual facility head to see which facility would offer the least expensive relocation solution. Doctors and nurses may have some opinions about centralizing training, since they are the ones who will be receiving training. They should be allowed to have input on the location of the training as well.

A centralized training department would support a culture of “systemness” because it would require that the facility employees get to know each other during the centralized training courses. This helps support them to develop friendships and see that they are all one team that should work together not against each other. Without centralized training the employees will never be required to work together and may never get to know each other, which does not promote “systemness”.

Social Media Marketing Discussion Essay Assignment

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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