Questions for the Coca-Cola Company Case Study
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Purpose of Case Study #3
We’ve finished the third portion and now have the opportunity to reflect on our course material and connect it to current examples of political speech. In our third case study, we’ll look at how social groups, government officials, and corporations use rhetoric to gain a competitive advantage in ongoing political battles.
As our third case study, we’ll look at the dispute surrounding Georgia Senate Bill 202. Public statements about SB 202 from Stacey Abrams, Georgia Governor Brian Kemp, and Coca-Cola Corporation representatives are among the artifacts. For Case Study #3, read the documents and view the two movies presented in Announcements/Artifacts on Canvas. Then, answer the following questions. There is no minimum length requirement; simply write a thorough response. Don’t just reuse an example from the Anderson reading when you give an example; it has to be original.
What is the rhetorical setting for this debate? Identify at least two examples of rhetorical context that are relevant.
What is going on at the moment or in the videos that helps you figure out the rhetorical context? Make sure to include the speaker’s or artifact’s context. Your examples can be broad aspects of the context or one of Bitzer’s rhetorical situation’s elements exigence, constraint, and/or audience.
What language is being utilized to influence the audience’s perception of events? Choose at least one specific example of terminology from Abrams and Kemp’s comments.
How is language (particularly metaphor) being utilized to negotiate values, build a perspective on the situation, and/or make a recommendation?
How did Coca-Cola weigh the risks and benefits of making public statements about Senate Bill 202?
At least two criteria raised in the Callander (Links to an external site.) and/or Diermier (Links to an external site.) readings that corporations should consider when considering whether and/or how to engage in political controversies should be identified in your answer.
Assess the level of quality:
Make a first assessment of the rhetorical quality of either Abrams, Kemp, or Coca-Cola based on your answers to questions 1-3. Was this a good reaction to the rhetorical situation? Why do you think that is? Your response should take into account the actor’s individual motivations.
How to Make the Most of This Project:
Don’t be vague: It’s important to remember that the goal of the assignment isn’t only to view videos. Rather, use the course texts to see what specific, unique observations you can make. What do you think Burke, Nichols, Weaver, Parrish, Bitzer, Black, Callander, or Diermier would have to say about these texts? Specific examples from the case study articles and videos, as well as the reading, should be provided.
Consider the following grading criteria: you will be graded on the completeness of your answers to each question, the specificity of your video examples, the specificity of your references to course resources, and the correctness of your application of course information. Each question will earn you 25 points if you answer it correctly.
2 pages (explanation and answer)
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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