Project to Map Social Media Influencers
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Project to Map Social Media Influencers
United Way (https://www.unitedway.org) is my client.
Twitter (https://twitter.com/unitedway), Facebook (https://www.facebook.com/UnitedWay), and Instagram (https://www.instagram.com/unitedway/) are the company’s social media accounts.
Please read the attached file for my project, instructions, and lecture!
In this assignment, you will create an influencer map for your client to implement, as well as identify and explain at least 10 influencers to include in your outreach.
You’ll then write a sample pitch for reaching out to influencers, as well as discuss and identify any required disclosures for influencers and the client. Finally, you’ll include the key components of an influencer contract, which influencers must sign before joining your team.
The sections listed below should be included in your paper. To research your influencers and draft your paper, use the bullet points as a guide. Also, pay attention to the grading rubric for your paper and make sure your paper contains all of the elements listed in the rubric.
The sections below should be included in your Influencer Map paper. The paper should be no more than four pages long in total. To write your paper, follow the steps below:
1. Engagement with Influencers Goals
Detail the following in this section:
What is the relationship between influencer engagement and your client’s communication objectives? What would your program’s overall goal be if you included influencer engagement?
When it comes to influencer engagement, what kind of results is the client looking for? What would constitute a win for the company? You don’t need to go into detail about specific measurable goals; simply listing general outcomes, such as “increased mentions by A-list influencers,” “higher rankings on Search Engine Results Pages,” and so on, will suffice.
2. Research and Identification of Influencers
Describe how you went about finding, evaluating, and choosing influencers to work with as potential partners for your client. What keywords or keyword combinations did you use? Have you tried conversation mining?
Describe the criteria that were most important in identifying and selecting influencers. Why?
List at least 10 influencers who, based on your research, you believe could help the client.
3. Demonstration of an Influencer Pitch
Give an example of the email pitch you’ll use in your outreach. Make it brief and to-the-point, with a clear request. The length of your pitch should not exceed two paragraphs.
4. Matrix of Influencer Engagement
Fill out the following matrix for each of the influencers you’ve listed, based on your research and paper thus far. I’ve included a description for each column so you can see how to use it.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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