problem for business, consumers and society, Consumers
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Outline for Research Paper Marketing
First, you need to select ONE consumer behavior business problem to solve Subject is about Apple Product. Again, the subject is about Apple Product
The problem should be phrased as … a problem
Who is this issue a problem for? Why is it a problem?
What identifiable consumer group do you have in mind? What product category?
Here are some questions to get you in a better direction.
What industry – all tech? Smartphones? Apple and Android?
What is the problem? E-Waste and its effect on the environment?
Example problem: millennials are so in debt because of student loans, that they are not taking out
mortgages in their late 20s, as prior generations have. This is a problem for banks, and it is a problem for millennials, as their debt is crushing them and preventing them from moving through the so-called normal life stages such as buying a house. How can we solve the problem of banks not making money from mortgages and millennials having crushing debt in a way that benefits both parties as well as society?
Example of how to find a problem: start talking in your group about experiences you have as a consumer with a brand product or service that you find frustrating. Talk about whats frustrating its probably related to how the brand fails to address consumer needs correctly. Of all the problems that your group comes up with, what problem do you find most interesting to solve? Focus on that one problem. Now that you have your business problem, break the problem down into elements that you can identify: you must identify the consumer behavior element for example, what aspect of consumer behavior is this brand ignoring?
The outline need to be:
(1) clearly identifies and articulates a business problem related to consumer behavior,
(2) explanation of why/how it is a problem worthy of our attention, including a thoughtful analysis of current business practice
(3) Discuss the importance of the problem for business, consumers, and society, and
(4) provide recommendations for solving the problem, with implications for consumers and society considered.
(5) what you learned: what you thought before you wrote this, what you think now, and how/why your view changed or stayed the same. For the final research paper, you must use a Mintel report and a source from newspapers, and only the newspapers.
Follow this Structure:
Title of paper
This is our business problem: ——.
This is how it is related to consumer behavior ——-.
The problem with bullet points is that most of you will not write complete thoughts if you write in bullet points, so dont. Write paragraphs. Dont ask me how long/short a paragraph is focus on getting your idea across in a way that is clear and supported by facts.
Do not write an intro paragraph. Do not write anything that says in this paper I wil… You are in college, not high school.
Write an explanation of why/how it is a problem worthy of our attention, including a thoughtful analysis of current business practice.
Discuss the importance of the problem for business, consumers, and society, Consumers:
Provide recommendations for solving the problem, with implications for consumers and society considered.
What you (as a group) learned: what you thought before you wrote this, what you think now, and how/why your view changed or stayed the same.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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