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Online Healthcare Marketing Strategies Individual Project 3
Online Healthcare Marketing Strategies Individual Project 3
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Online Healthcare Marketing Strategies Individual Project 3
Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the
following: Online Healthcare Marketing Strategies Individual Project 3
You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media
strategy for the target market. Your strategy should be in the form of a 4-5 page paper, not including title page and reference page.
Online Healthcare Marketing Strategies Individual Project 3
Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
Online Healthcare Marketing Strategies Individual Project 3
Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy.
Online Healthcare Marketing Strategies Individual Project 3
Online Healthcare Marketing Strategies Individual Project 3
Online Healthcare Marketing Strategies Individual Project 3
Market segmentation is a marketing strategy that involves selecting a certain number of consumers to provide them with certain products and
services. Market segmentation aims to offer the targeted group products or product lines that appeal to their interests (Lannuzzi, 2014). The
identified targeted groups may be based on demographics, geography, behavior, or even psychographic. Key sectors of market segmentation in
the health care industry can be divided based on medical insurance, medical services, managed care, or even health care services and facilities
(Lannuzzi, 2014). These market segments help focus certain services in health care hence meeting the needs of the identified population. A viable
market segment should have clearly defined brand reception, socio-economic background, and age group. These segments should also be
accessible, measurable, actionable, and differentiable. For example, the organization should understand the level of brand reception through
quantifiable factors such as sales value or even volume (Lannuzzi, 2014). Also, it is crucial to have a plan on how to access the identified market
segment. This includes understanding their socio-economic backgrounds, among other metrics. The segment should also be internally
homogeneous, meaning that the customers should have similar preferences (Lannuzzi, 2014). They should also have similar characteristics to
develop that need to have a certain product or service. My target market is the Hispanics, who make up 96.5% of the total population in East Los
Angeles. From the data, there is an average of 4.1 people in households across East Los Angeles against 2.9 people in other areas in California.
There is also an average of 83.8% of family households against 68.7% in the whole state (City Data.com, 2021). From this data, East Los Angeles
has a huge market for telehealth services. With such a huge population, providing telehealth services for preventive care would help solve the
health care needs of many people. During the current Covid-19 pandemic, offering such services would easily help most Hispanic families’ access
health care services. The service line will provide telehealth services and even telemedicine if there is a need to. Through that, 96.5% of Hispanics
would create a perfect target considering that there are not enough healthcare facilities in the area (Weinstein et al., 2014). Also, providing them
with comprehensive disease management services would ensure that I gain a lot from the expected growth in telehealth services in the next
decades. I will market this service line through a website developed to coordinate these services. I will also market through Hispanic social media
platforms throughout the city (Weinstein et al., 2014). Through that, they will understand the kind of services offered by this platform.
Online Healthcare Marketing Strategies Individual Project 3
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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