Meetings and Events Packages Business Project Assignment essay case study

 Meetings and Events Packages Business Project Assignment essay case study

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

 Meetings and Events Packages Business Project Assignment essay case study

At least 6 references and four critiques of the relevant academic literature.

Assignment remit:

University College Birmingham has decided to develop an overseas business project in (Hong

Kong). Although understood as ‘not-for-profit’ under its charitable status, the College

nevertheless, aims to run a new venture that will make a financial surplus. Broadly described

as a ‘hospitality enterprise’, UCB International Solutions will be designed around the concept

of a bespoke convention center that will market itself via three key facets:

Meetings and Events Packages Business Project Assignment

Accommodation and restaurant facilities for up to 200 clients

Meetings and events packages

Education and consultancy services for corporate strategy, contemporary marketing and

business start-ups

The College plans to acquire suitable premises in a strategic location and staff the operation

with a local workforce but with some managerial presence from the UK. It can be assumed

that UCB is able to fund the start-up costs and first year’s running costs for International

Solutions but thereafter will be dependent on commercial gains and possibly a business loan

if necessary. UCBIS will in time offer placement opportunities for local students.

Your task

Referring to this given business case and utilizing your knowledge from your program of

study ( Business Risk Management; Contemporary Entrepreneurial Studies; Strategic E-

Business and E-Marketing and Strategic Management ) you are required to identify likely

key issues facing UCB International Solutions and write a 4500-word critique of the relevant

academic literature. This will be written in the conventional format of a ‘literature review’.

Meetings and Events Packages Business Project Assignment

『Let us work backward: imagine you are completing your poster: it will have

(amongst other sections) a specific aim with supporting objectives, a specific

theoretical framework, and a summary of the main issues arising from the literature

review. Now think back to the critique: you couldn't write 4500 words just on those

specifics. You would need to show their context – where they belong and who is

saying what about who/which theory etc. – that is the function of the literature

critique. So you need to start exploring "what's out there" get reading some

articles using Google’s various search engines. Be creative with your search

commands, the juxtaposition of words etc. This reading should help you refine your ideas

and arrive at 4 themes – out of which, will emerge a few very specific theories that

would assist you in analyzing the data and framing the whole project. I like the idea of

using hypotheses because they encourage you to think in terms of presenting an

argument – which, ultimately, is what your research design is about.』

Meetings and Events Packages Business Project Assignment essay case study

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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Meetings and Events Packages Business Project Assignment

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