Key Elements and Considerations in Writing a Business Plan 

Key Elements and Considerations in Writing a Business Plan

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Key Elements and Considerations in Writing a Business Plan

A business plan is a document that outlines the strategy, operational plans, and financial projections for a company. It is typically used to secure funding from

investors, but it can also be used as a tool to guide the growth and development of the business. In this article, we will discuss the key elements and

considerations that should be included in a business plan.

Executive Summary

The executive summary is a brief overview of the main points of the business plan. It should include the company’s mission statement, a description of the

products or services offered, the target market, and the management team. The executive summary should also include financial projections and a summary of

the funding requested. Key Elements and Considerations in Writing a Business Plan

Company Description

The company description provides more detailed information about the company, including its history, legal structure, and ownership. It should also include

information about the management team, including their backgrounds, experience, and qualifications. This section should also describe the company’s unique

value proposition and its competitive advantage in the market. Key Elements and Considerations in Writing a Business Plan

Industry Analysis

The industry analysis should provide a general overview of the industry in which the company operates, including industry trends, growth prospects, and major

competitors. This section should also describe the target market, including size, demographics, and buying habits. Additionally, it should describe how the

company’s products or services fit into the market and how they meet the needs of the target market. Key Elements and Considerations in Writing a Business Plan

Market Analysis

The market analysis should provide a more detailed look at the company’s target market and the market size. This section should also include information on

the market segments the company plans to target and the methods it will use to reach them. Additionally, it should include information on the company’s

marketing and sales strategies, including details on the sales channels that will be used. Key Elements and Considerations in Writing a Business Plan

Sales and Revenue Projections

This section should include detailed financial projections for the company, including projected income statements, balance sheets, and cash flow statements.

This section should also include assumptions and explanations for how the projections were made.

Operational Plan

The operational plan should outline how the company will operate on a day-to-day basis, including details on the company’s manufacturing or production

processes, its supply chain, and logistics. It should also include information on the company’s IT systems, as well as its legal and regulatory compliance

requirements. Key Elements and Considerations in Writing a Business Plan

Management and Organization

This section should describe the company’s management structure and the roles and responsibilities of the key members of the management team. It should

also include information on the company’s ownership structure and the equity ownership of the management team and investors. Key Elements and Considerations in Writing a Business Plan

Financial Plan

The financial plan should provide information on the company’s funding requirements, including the amount of money needed to start or expand the business,

as well as any future funding needs. It should also include information on how the company plans to use the funds, and the terms of the funding, such as equity

or debt. Additionally, it should include projected financial statements, such as pro forma income statements, balance sheets, and cash flow statements.

Appendices

The appendices should include any additional information that is important to the business plan, such as market research, detailed financial statements, or

information on patents and trademarks.

In addition to these key elements, there are also several important considerations that should be kept in mind when writing a business plan.

Be realistic: Financial projections and revenue estimates should be based on solid research and analysis. It’s important to be honest about the company’s

strengths and weaknesses, and to provide a clear picture of the risks and opportunities facing the business.

Key Elements and Considerations in Writing a Business Plan

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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