How does Google’s mobile-first indexing affect SEO?
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How does Google’s mobile-first indexing affect SEO?
Google’s mobile-first indexing is an approach where Google crawls and indexes the mobile version of a website first, rather than the desktop version. This change was implemented by Google in an effort to provide a better user experience on mobile devices, which are increasingly being used to access the internet. Mobile-first indexing can have a significant impact on SEO, as it changes the way Google crawls and indexes websites, and it affects how websites are ranked in search results.
Mobile-friendly websites are prioritized: With mobile-first indexing, Google prioritizes websites that are mobile-friendly in its search results. This means that websites that are optimized for mobile devices are more likely to rank higher in search results than websites that are not optimized for mobile. This means that it’s important for website owners to ensure that their website is mobile-friendly, which includes having a responsive design, fast loading speed, and easy navigation on mobile devices.
Mobile content is prioritized: Google’s mobile-first indexing also means that the mobile version of a website’s content is prioritized over the desktop version. This means that if there is different content on the mobile and desktop versions of a website, the mobile version will be used for indexing and ranking. This means that website owners should ensure that the mobile version of their website includes the same content as the desktop version, and that the most important content is easily accessible on mobile devices.
Structured data is more important: Google’s mobile-first indexing also puts more emphasis on structured data, which is used to provide additional information about a website’s content to search engines. This can include information such as the author, date published, and other details that can help search engines understand the context and relevance of a website’s content. Structured data also helps with rich snippets and can increase the chances of appearing in voice search results.
Site speed is more important: Google mobile-first indexing also focuses on site speed, which is the time it takes for a website to load on a mobile device. Google has stated that site speed is a ranking factor in its mobile-first indexing, which means that websites that load quickly on mobile devices are more likely to rank higher in search results. This means that website owners should focus on improving the speed of their website on mobile devices, which can include reducing the size of images and other elements on the website and using a Content Delivery Network (CDN).
Mobile-friendly interlinking: Mobile-first indexing also places emphasis on mobile-friendly interlinking. This means that the internal linking structure of a website should be easy to navigate on a mobile device. This can include shortening links, using descriptive link text, and avoiding links that open in new windows.
Local SEO: Mobile-first indexing also puts more emphasis on local SEO. This means that businesses should focus on optimizing their Google My Business listing, as well as providing accurate information such as the business name, address, and phone number (NAP) on the website. This will help the website rank better in local search results.
Monitor your website’s performance: It’s important to monitor your website’s performance on mobile devices using Google Search Console, Google Analytics, and other tools. This can help identify any issues or problems with your website’s visibility and ranking in search results, and it can help you make any necessary adjustments to improve your website’s performance.
In summary, Google’s mobile-first indexing is an approach where Google crawls and indexes the mobile version of a website first, rather than the desktop version.
How does Google’s mobile-first indexing affect SEO?
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