Heidi Cohen A Marketing Blogger Assignment Essay Case Study

Heidi Cohen A Marketing Blogger Assignment

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Heidi Cohen A Marketing Blogger Assignment

Assignment 2: T-Test

By Wednesday, May 21, 2014, post your assignment to the M2: Assignment 2 Dropbox.

Any conclusion drawn for the t-test statistical process is only as good as the research question asked and the null hypothesis formulated. T-tests are only used for two sample groups, either on a pre-post-test basis or between two samples (independent or dependent).

The t-test is optimized to deal with small sample numbers which is often the case with managers in any business.

When samples are excessively large the t test becomes difficult to manage due to the mathematical calculations involved.

Calculate the “t” value for independent groups for the following data using the formula presented in the module.

Check the accuracy of your calculations. Using the raw measurement data presented above, determine whether or not there exists a statistically significant difference between the salaries of female and male human resource managers using the appropriate t-test.

Develop a research question, testable hypothesis, confidence level, and degrees of freedom. Draw the appropriate conclusions with respect to female and male HR salary levels. Report the required “t” critical values based on the degrees of freedom. Your response should be 2-3 pages.

Salary Level
Female HR Directors	Male HR Directors
$50,000	$58,000
$75,000	$69,000
$72,000	$73,000
$67,000	$67,000
$54,000	$55,000
$58,000	$63,000
$52,000	$53,000
$68,000	$70,000
$71,000	$69,000
$55,000	$60,000
*Do not forget what we all learned in high school about “0”s

 

Assignment 2 Grading Criteria	Maximum Points
Calculate the “t” value and set up the posting as required.	15
Developed an appropriate research question.	15
Developed an appropriate testable hypothesis based on the research question.	15
Selected an appropriate confidence level and accurately stated the degrees of freedom along with the required critical value for “t.”	25
Drew the appropriate conclusion.	15
The posting was free of all grammatical and spelling errors.	15
Total:	100

Marketing Strategies: Discussion 1

Home>Business & Finance homework help>Marketing homework help

Topic 1 – Blogs

 

 

– Begin by researching “marketing” blogs. Here are a few places to begin – please do not limit your research to these sources. http://marketing-expert.blogspot.com/ or http://marketingjournal.blogspot.com/.

 

– Identify a blog you believe is credible and well developed – supporting your decision with facts. Share the URL and provide a brief overview of the blog contents and author.

– Identify how you think this blog and blogs in general are influencing marketing decisions made by consumers and companies. What are the advantages and disadvantages of this medium as information for the marketplace? How would you as a marketer use this information?

Two (2) references are required beyond the text book. Be sure to cite and source in APA format. Minimum of 250 words (not counting the references).

Sample Response:

Heidi Cohen is a marketing blogger that focuses on providing an actionable marketing guide.  The blog, which was #3 on the list of top 75 must-read online marketing blogs, can be found at http://heidicohen.com/.  Her blogs draw from her vast experience in marketing by giving insight and guidance regarding how to use digital and social media to your advantage.  Heidi’s resume speaks to her credibility with an AB from the University of Chicago, MBA in Marketing from NYU’s Stern Graduate School of Business, and job experience with Citibank, Bertelsmann and The Economist (Cohen, 2014).  Beyond her credentials, the blog’s content lends to the credibility.

The content provides core concepts and new ways to utilize advancing technology to better market through actionable marketing.  Essentially, actionable marketing looks to use common tools readily available to all users that will draw the most attention, consumer interest and largest variety.  Heidi’s blog is useful for small businesses with minimal capital all the way up to large corporations looking to reach every corner of the market.

 

 

Digital media is definitely one of the most influential sources of information in today’s marketplace.  Heidi’s blog influences companies to make marketing decisions based around keeping up with technology and using social media to their advantage.  She also influences consumers’ marketing decisions by providing them a guideline of what to look for in marketing and what is likely information that could misguide their decisions.  Blogs in general can be influential on companies and consumers for primarily the same reasons.

Blogs can influence companies to market using certain outlets and target certain audiences, while influencing consumers to believe or disbelieve certain marketing techniques used by these same companies.  This leads directly into some of the advantages and disadvantages of this medium as information for the marketplace.

Obviously the low cost, wide reach and ability to update and primarily control the content regarding your business are the primary advantages of this medium (Beever, 2012).  Yet, since blogs are so easily and readily available to anyone, it can be difficult to determine which ones are credible and legitimate.  This can be a disadvantage for consumers and companies alike.

 

 

It is important to consider the pros and cons of any medium of information in the marketplace.  One recent survey found consumers ranked blogs as the third most influential resource used in making a purchase (Garibian, 2013).  As a marketer, I would use this medium with caution.  Stick to the facts and reliable information that you can provide to your consumers.

I often get so overwhelmed with advertising and ‘free’ offers that I begin to ignore any information provided by those sites.  Thus, I feel the substance provided by the medium is more important than the quantity.  Use the medium to inform, educate and create interest among consumers.

Avoid luring them in with smoke and fluff.

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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