Healthcare Marketing Responses Essay Assignment

Healthcare Marketing Responses Essay Assignment

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Type	Essay
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Description/Paper Instructions

Healthcare Marketing Responses Essay Assignment

Description

Maria Lopez-Gonzalez posted Feb 19, 2020

1. It is the responsibility of hospitals, insurance companies, and anyone offering services to patients, to disclose pricing. For years hospitals were not required to place prices online. However, the current president has now made it a requirement for hospitals to be transparent with their pricing. In an article titled, “Trump releases rule forcing hospitals and insurers to disclose negotiated rates or face fines,” Lovelace explains that hospitals and insurers have been criticized for keeping their negotiated rates a secret and that is why having this new initiative is important. Lovelace also explains that this new change will force companies to disclose rates in order to empower patients to find lower-priced alternatives. Failure to comply with this new rule will cost a hospital $300 a day for noncompliance. I agree with the initiative because a patient should have the right to know what they are paying for and be able to compare prices in order to get the treatment they need at an affordable price. A patient should not have to worry about a surprisingly high bill, they should be able to know what to expect.

Reference: Healthcare Marketing Responses Essay Assignment

Lovelace, B. (2019, November 15). Trump releases rule forcing hospitals and insurers to disclose negotiated rates or face fines. Retrieved February 19, 2020, from https://www.cnbc.com/2019/11/15/trump-releases-rule-requiring-hospitals-and-insurers-to-disclose-negotiated-rates.html

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Crystal Cutsinger posted Feb 19, 2020 10:44 PM

2.Who’s responsibility is it to communicate pricing to patients (hospitals, government, insurance companies, physicians, others)?

In my personal opinion I believe all should communicate pricing to the patient. Given that we are in an increasing economy where everyone wants something for less. I believe we should be able to determine for

ourselves where to go based on pricing and coverage options. There are many cases where pricing should be brought up by a doctor but also with and insurance company to make sure your receiving the best care

for your money. Healthcare Marketing Responses Essay Assignment

According to healthcare.gov, “In order to pick a plan based on your total costs of care, you’ll need to estimate the medical services you’ll use for the year ahead. Of course it’s impossible to predict the exact amount.

So think about how much care you usually use, or are likely to use.” (2020) they have a price and plan preview site that should help you estimate your coverages to reduce unexpected costs.

Reference

How to pick a health insurance plan. 2020 retrieved from: https://www.healthcare.gov/choose-a-plan/your-total-costs/

 

Wen Chen posted Feb 19, 2020 10:16 PM

3.Physicians have responsibility to patients to communicate the cost of care, prescriptions. Patients want their doctors to make critical health care decisions and provide them with the best quality care, but they also

increasingly want to be able to find out from their providers how much that care will cost. Without price information or a culture that enables explicit exploration of financial factors, consumers have limited ability to

make good decisions about how best to meet both their clinical and financial needs.

Pathologists, surgeons and anesthesiologists should tell patients about the types of providers who typically participate in a service. Patients should be informed that actual costs may vary from estimates depending

on services actually performed, whether the provider performing the service is in or out of network with the patient’s insurance company, and timing issues related to other payments that could affect their

deductibles. Patient share discussions shouldn’t interfere with care and should focus on patient education.

While 76 percent of patients surveyed by Avalere Health felt it was important to discuss the costs of their care with their physician, 21 percent said they received some, little, or no such information during a doctor

visit. Physicians should not make assumptions about which patients may want to have financial discussions. Primary care doctors can also refer patients to pharmaceutical companies’ financial assistance

programs or use apps such as GoodRx, which can sometimes provide discounts on prescription drugs. While some medical treatments and diagnostic tests are unavoidable, others can be spread out to help with

budgeting. This may give the patients the option to choose between different treatment pathways, or delay a test or procedure the patient ultimately decides is not worth the cost.

References:

Gordon, Deb. (September 16,2019). Physicians have responsibility to patients to talk about the cost of care, prescriptions.

Retrieved from: https://www.usatoday.com/story/opinion/2018/12/03/doctors-providers-provide-patients-treatment-cost-information-health-care-column/2077749002/

Aldrich. (April 4,2016). How to Communicate Financial Information to Patients. Retrieved from: https://aldrichadvisors.com/healthcare/patient-financial-communication/

Kaplan, Deborah. (July 1, 2019). Discussing costs of care with patients. Retrieved from: https://www.medicaleconomics.com/news/discussing-costs-care-patients

Healthcare Marketing Responses Essay Assignment

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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