FM 001 Cigna Corporation Presentation Essay Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
FM 001 Cigna Corporation Presentation Essay Assignment
For your Competency Discussion, select an organization that provides healthcare products or services (e.g., wellness, prevention, insurance,
healthcare technology, pharmacy, consultancy telehealth) and search the company website for a link to a webpage describing these products or
services. Next, consider why this webpage is a marketing effort to educate the public about the healthcare product or service. Then, reflect on why
this webpage also is a marketing effort on behalf of organization. Finally, identify and think about other customers (patients, physicians, and/or
payers) the organization’s main website addresses and how the healthcare products and services webpage offers value to the customer.
To begin this Competency and meet your required engagement, post in the Discussion area a brief description of the hospital website you
selected and the wellness and prevention services it provides. Next, explain why the website featuring the wellness and prevention services is a
marketing effort to educate the public about wellness and prevention as well as a marketing effort on behalf of the hospital. Finally, describe the
other customers (patients, physicians, and/or payers) the hospital’s main website addresses and explain how the wellness and prevention
webpage offers value to the customer.
FM001 Assessment Instructions
Review the details of your assessment including the rubric. You will have the ability to submit the assessment once you submit your required pre-
assessments and engage with your Faculty Subject Matter Expert (SME) in a substantive way about the competency.
In this Assessment, you will identify the basic principles of marketing and their unique application in healthcare organizations.
To complete this Assessment:
Download the Academic Writing Expectations Checklist to use as a guide when completing your Assessment. Responses that do not meet the
expectations of scholarly writing will be returned without scoring. Properly formatted APA citations and references must be provided, where
Be sure to use scholarly academic resources as specified in the rubric. This means using Walden Library databases to obtain peer reviewed
articles. Additionally, .gov (government expert sources) are a quality resource option. Note: Internet and .com sources do not meet this
requirement. Contact your coach or SME for guidance on using Library Databases.
Carefully review the rubric for the Assessment as part of your preparation to complete your Assessment work.
This Assessment requires submission of one (1) slide presentation with voice-over analysis. Save the file as FM001_firstinitial_lastname (for
Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it
provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the
Assessment and the rubric criteria help them direct their focus and use their time most productively.
Access the following to complete this Assessment:
Use the APA course paper template available here .
Download the Writing Checklist to review prior to submitting your Assessment.
Consultative Review of a Healthcare Organization’s Market Position
For your Final Assessment, you will conduct a consultative review of a healthcare organization you select. In your review, you will assess the
marketing position of the healthcare organization and recommend marketing strategies to address any issues you discover during your review.
Create a 10- to 15-slide presentation with voice-over analysis, speaker notes, and reference slides that:
Describes the healthcare organization you selected and the market demographics of the populations the organization serves.
Describes the critical products or services the organization offers.
Describes the overall utilization of the marketing principles or strategy within the healthcare organization.
Explains the current market strategies for the organization’s critical healthcare products and services including its social media focus, if any.
Explains the organization’s current marketing plan as a component of its strategic plan including the similarities and differences between the
Explains the competitive landscape in which the organization operates its business and markets its products or services.
Recommends a marketing strategy for challenges the organization may face as a result of recent events in relation to the unique and current
political, economic, and diverse social climate in which the organization operates. Be sure to include the rationale for your recommendation.
FM 001 Cigna Corporation Presentation Essay Assignment
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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