Explanation of Bruin Technologies Case Analysis
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Explanation of Bruin Technologies Case Analysis
Bruin Technologies is a manufacturer of sophisticated semiconductor components for mobile consumer electronic devices, such as laptops, smartphones, and digital cameras. Mary Holbrook has been working at Bruin for about a year, supervising production.
Her challenge has always been designing an accurate production schedule because demand has been highly volatile. That type of volatility has caused the company to carry high amounts of safety stock and incur all kinds of waste. Mary thinks the operation can be modified and made more efficient.
Transistors are critical components used in the manufacture of a semiconductor. One of the main transistors used in cell phones is sourced from a supplier in China with a lead time of at least two months. Typically, Bruin carries enough of these transistors at the manufacturing facility.
However, whenever they run out, they experience high levels of work in process inventory which impedes production. Mary knows that these transistors can be obtained from other suppliers but at a much higher cost.
The other challenge is that semiconductors differ for each device resulting in the operator having to reset the machinery for each unique operation. Resetting can be time-consuming, preventing the company from responding quickly to changes in demand. Mary knows that her challenge is to reduce inventory and keep a flexible enough production schedule to keep up with the volatility of demand.
Mary has also noticed that the current design of the building is not very efficient. Currently, the entire manufacturing system is grouped by function, and the components have to move from function to function.
There are more than four-hundred steps in producing a typical semiconductor chip. Unfortunately, some of the functions are at a distance from other functions in the building. It is resulting in long waiting times between procedures. Mary wants to change the design of the facility to one that will assure greater throughput and flow.
She recognizes that she must make several changes and started reading about Lean Production but is not sure where to start.
Preview the case facts and background. Do not duplicate what is in the case itself.
The body of the report addresses Questions 1-5 in a clear, concise and cohesive manner. This report should be business like, organized and methodical. Please note: each question should become a section title on a slide.
- Can you make some recommendations for Mary about how to better work with suppliers? Support your recommendations with facts and sound reasoning.
- What should she do about reorganizing the workflow? Should she make some layout changes, and how do you think they should be implemented? Be sure to consider if the alternative solutions help resolve more than a single issue.
- How would you address the issue of equipment setup? Any given alternative solution may address multiple issues. What recommendations would you give to proceed? Support your recommendations with facts and sound reasoning.
- Can you come up with other suggestions for Mary to improve the operation of this company? In what order would you recommend these changes be made? Support your recommendations with facts and sound reasoning.
- Describe the perfect organizational culture to implement Lean. Be specific in describing the perfect organizational culture. What suggestions would you give Mary to implement these at Bruin? Any given alternative solution may address multiple issues.
Parameters of this assignment:
- Instructions for Case Study Analysis
- Read the case in its entirety and create a 10 slide or less PowerPoint presentation (10 minutes) which includes:
- *Summary of the case
- *Responses to all of the questions included at the end of the case
- *a statement of what supply chain concept/concepts are illustrated in the case
Explanation of Bruin Technologies Case Analysis
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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