Ethical Standards for Advertising Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Ethical Standards for Advertising Assignment
Choose a product or service from these examples:
• Fast food
• Class of consumer product
• Personal care
Research online to analyze how that product or service has been advertised.
Prepare an 8-to 12-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following areas:
• What are the key persuasive techniques used in advertising for your selected product or service? Illustrate with specific examples, explaining how each technique works.
• Discuss whether any of the following critical issues that related or connected with your product or service:
o Children and advertising
o Advertising in schools
o Health and advertising
o Political advertising
• Find one example of a commercial or advertisement of your product or service that strikes you as particularly creative and appealing. Consider some of the following questions:
o What are the elements that are unusual?
o What is the target group of the commercial?
o How does the commercial appeal to consumers?
o Why do you believe this commercial to be effective in brand name recognition?
o Who determines ethical standards for advertising?
o How are ethical standards met (or pushed to their limits)?
• Summarize the ways in which advertising has affected American culture.
Illustrate your findings with specific examples. If you use external references, make sure to list your references on the last slide.
Format your presentation consistent with APA guidelines.
Course Project Scenario Exotic Cars Inc. (ECI) is a company specializing in sales and maintenance of the exotic (hence the name) cars. The cars that ECI sells come from multiple sources: some are shipped directly from the factories, other purchased from the private collectors, and yet some other cars are traded-in by the customers of ECI. ECI also provides a regular maintenance service of the exotic cars, such as engine tune-up, tire rotation, oil change, etc. You do not have to buy a car from ECI to use its maintenance service; consequently, some owners of the exotic cars purchased elsewhere also use ECI maintenance service. ECI appreciates continuing business of its patrons; consequently, the company wants to maintain as much information about each valuable customer as it possibly can. As a result, ECI diligently records how much money each customer spends on buying cars (more than a half have purchased two cars and about third bought three or more), on maintenance service (how much customer spends overall, and per car), and whether or not a customer ever traded a car in. Course Project Description Your goal is to develop a database that shall allow ECI to keep track of its business and provide the management with the following information regarding the performance of the business: HR Management Complete information about ECI employees, especially salesmen and technicians Inventory Management Complete information on the number and types of the cars currently kept in stock Complete information on the number and types of the cars obtained from each source (factory, private collector, trade-in, etc.) Maintenance Service Management Complete information on the number and types of the cars that were serviced. Complete information on maintenance record of each serviced car (car information, type of problem, owner, mechanic who performed the maintenance, and cost of maintenance) Customer Service Management Complete information on every customer including information regarding their: Total spending on cars Total spending on service maintenance Accounting Complete information on spending of every customer Complete information regarding what was paid to each vendor Complete information regarding what was received by ECI from the sales of cars Complete information regarding what was received by ECI from the maintenance service NOTE: You don’t have to implement all of the required functionality- use the description above to determine entities and attributes that you data model must include. Submission of the Project You are going to submit the Course Project over the following sequence of steps (a single deliverable per step): Course Project: ERD Course Project: SQL code used to create your DB Schema and populate your DB Tables Course Project: Reports Course Project Grading Guidelines Students, your project is worth 100 points total, with the following allocation of points: Project Component Points Functioning Database SQL code used to create your DB Schema Contents of the DB Tables (minimum 10 records per table) 70 Functioning reports (You must be able to run your reports, based on 10 queries of your preference. 4 queries must involve at least 3 tables, and another 4 queries must involve at least 4 tables.) 30 Total points 100 NOTE Regarding the format of your submissions: The complete package that you will need to submit must include the following: Copy of your database created using SQL Server A Word document/PDF file including the following parts: ERD of your database SQL code that you used to create your schema (copy & paste from SQL Server) SQL code that you used to populate your tables (copy & paste from SQL Server) Description of your reports- you must clearly explain what information each of your reports allows you to obtain (you will need to have 10 descriptions) SQL code that you used to create the queries that run your reports (you will need to have 10 SQL queries)
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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