Developing Own Conceptual Model Based on The Context Solution

Developing Own Conceptual Model Based on The Context

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Developing Own Conceptual Model Based on The Context

It is observed that countries around the world have all been impacted by the Coronavirus (COVID-19) pandemic. The global average out-of-stock % rate for soft drink products sold online was 5.3% for the first few months of 2020.

Monitoring changes in the number of available SKUs sold online shows that soft drink product availability declined drastically due to the COVID-19 outbreak. Developing Own Conceptual Model Based on The Context

New Zealand, China and Italy saw the largest declines in available SKUs from January to August, leading to frustrated or confused online soft drinks shoppers. As per different research estimates, the demand for beverages has

come down sharply in the country due to coronavirus (Covid-19) pandemic despite the scorching hot. According to business insiders, the demand for beverages dropped immensely as most shops, hotels, restaurants, movie

houses, convention and party centers (the hotspots for selling those items) were closed with the outbreak of the pandemic, that made the companies curious about how to attain goals. Developing Own Conceptual Model Based

on The Context

Moreover, soft drink manufacturers are facing pressure on two fronts: the amount of sugar in their drinks and the amount of plastic waste their products produce. In this regard, coco-cola is attempting to solve the second

problem with the development and testing of a paper bottle prototype. Developing Own Conceptual Model Based on The Context

Although many scholars have pointed out the benefits of using innovative marketing campaigns that might influence growth, companies are continuously striving for adopting with suitable advertising strategy and sales

promotion measures. Companies like Coca-Cola has already pledged to collect a bottle or can for everyone it sells by 2030 and offer 100 per cent recyclability and zero waste, so a paper bottle would go a long way towards

achieving that. It’s not a completely plastic-free bottle, though. Developing Own Conceptual Model Based on The Context

While collecting information other than the problem at hand, companies feel that this type of data might lack accuracy, or they might not be completely current or dependable. Producers and traders said the demand marked a fall

by 20- 30 per cent during the pandemic after it hit the country on March 8 last, reports UNB. Developing Own Conceptual Model Based on The Context

Director (Marketing) of PRAN-RFL Group Abruzzian Kamal said at the initial stage of the virus outbreak, many people thought that the beverage products needed to be avoided to save themselves from the virus as its patients

suffer mostly from cold fever. Hence, it has become essential for them to undertake different strategies to collect wider range of information, insights and ideas from customers.

The companies also need to ensure the respondents are not forced to express their opinion as well. They also need to discuss with researchers about the nature of the description to reduce scale ambiguity. Moreover, to

understand the customers’ relative attitudes, opinions, perceptions and preferences, the research should undertake solid scale. Developing Own Conceptual Model Based on The Context

Zoller Rahman, a beverage vendor in Old Dhaka, said the sales of different beverages, including bottled water, declined sharply over the last several months. They predicted that Summer is a good time for selling beverage items

but this summer has been an exception.

The global market also took the heat, particularly during the period when the lockdown was enforced to prevent the transmission of the virus, Kamal added. Instead, “bottled water has a good demand for customers this time. But

the sales have been reduced more than 30 per cent this year compared to previous years,” he added.

In this case, there could be a chance to get the data having variation between the information sought and the information generated by the measurement process. There could be a room of error about the variation between the

populations defined by the researchers as implied in the checklist, as it is difficult to reach the target market. SM Jahangir Hossain, Managing Director of Bangla Food and Beverage Ltd, said,

“The virus has affected much of the businesses in the country. However, some 300 beverage-manufacturing companies are members of our association (BAPA). All of them have been affected by the pandemic,” he added.

Jahangir hoped that the sales would go up after the reopening of all shops, hotels, restaurants, educational institutions, convention and party centers.

[The case information is sourced from renowned newspapers in the country and is acknowledging the authors for the valuable insight]

1. What research strategies would you recommend the companies to overcome this scenario based on the context? (Use the relevant concepts and make the terminologies bold and justify)
   B. Can you develop your own conceptual model based on the context and explain a process to understand the strength of the relationship of those variables? Only Explanation of the process is required, use your own chosen values.

Developing Own Conceptual Model Based on The Context

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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