BSCOM485 Organizational Communication Analysis Paper

BSCOM485 Organizational Communication Analysis Paper

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

BSCOM485 Organizational Communication Analysis Paper

Part II – Interpersonal and Intercultural Paper

There is no organization that wants to be put at risk and exposed as vulnerable to cyber-attacks; Northwest Valley Community College is not the exception to the rule.

What will separate one organization from another is how the organization handles the crisis. What a Northwest Valley Community College communicates issues to their employees and their customers will determine the continued success of the school.

Breach

Northwest Valley Community College has just experienced a massive data breach where student’s information has become vulnerable to hackers. Northwest Valley Community College’s financial information as well as personal student and faculty information has been attacked.

Regard faculty information that has put at risk includes their social security numbers, health information, and salary information that has been exposed. This data breach has caused a massive amount of distrust among students and faculty as there is no way to know how far the information has gone and what will be done with it.

This shake-up has caused the cohesiveness of the faculty and students to be challenged due to the breach. “Group cohesiveness possess the kind of bonds that foster trust, openness, and the ability to manage conflicting views productively” (Beebe & Masterson, 2015).

In order to restore cohesiveness among faculty and students, the administration will need to be forthcoming with information regarding the impact of the breach.

Perceptions

Since the breach occurred, some of the students and faculty members are waiting to see how the administration staff handles the communication efforts. So far, administration has been open and mostly forthcoming with information regarding the specifics of the information that was leaked what they know so far.

The administration staff has taken an informative approach with faculty by “providing needed information to personnel so they can do their jobs in an effective and efficient manner” (Richmond, McCroskey, & Powell, 2013). By advising faculty and students on the status of the breach, they can attempt to move forward in their daily activities.

Administration has found that they have to employ some of the persuasive function regarding the staff and students, advising them that the administrative staff is working towards a resolution and influencing them to continue being productive (Richmond, McCroskey, & Powell, 2013).

Communication

The administration staff at Northwest Valley Community College has to have a level of optimism and realism during this crisis. “We cannot be genuinely optimistic in conflict without also being realistic and realism without optimism is not truly realistic.

How we integrate these two attitudes is emblematic of the emotional, intellectual, and ethical challenge we face in conflict” (Mayer, 2015). The administration staff must be realistic in their expectations of how faculty and students will react to the news of the breach.

The administration staff will have to understand that the students and faculty will have a level of hesitation and distrust in the technical department at the college because of this breach. However, the students and faculty can begin to be optimistic in the fact that first, the administrative staff alerted them right away of the breach.

Secondly, faculty and students can begin to be hopeful that a situation such as this one will not occur again as Northwest Valley Community College will be sure to put in the appropriate measures for prevention.

In addition to managing the story of the breach effectively, Northwest Community College will have to communicate efficiently with the public, faculty, and students. A few ways the college can communicate with on-campus and satellite students is by immediately informing students and faculty with automatic calls, emailing enrollees, and making posts on the school intranet.

Northwest Valley Community College also can have face-to-face conversations with their students for on-campus students and faculty. These conversations can come in the form of town meetings as well as auditorium gatherings announcing what has happened.

Theories

Regarding different theories that relate to the climate at Northwest Valley Community College, one that comes to mind is the Agenda Setting theory. The Agenda Setting theory states that, “In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping social and political reality” (West & Turner, 2014).

While Northwest Valley Community College is not a mass media outlet, there is still a story to be controlled. In light of the breach, it is known that since Northwest Valley Community College is pivotal in the Kelsey community, the public would eventually find out what happened.

If Northwest Valley Community College can control the narrative and get ahead of the story, Northwest Valley Community College can shape the perception of the audience. The college will have to first let their audience [faculty and students] know what has happened.

Secondly, Northwest Valley Community College will have to reassure the public that they are taking every measure to ensure their privacy and protection has been restored.

Northwest Valley Community College being able to control stories that come from the organization is what would be in the best interest of the school. The security breach that Northwest Valley Community College experienced is not the first crisis that the school has encountered.

While the security breach certainly won’t be the last crisis Northwest Valley Community College has to deal with, managing the story effectively will increase the trust the students, public, and faculty has in the school.

Conclusion

Security breaches are never a fun thing to deal with as there is so much sensitive information that has been divulged to people who only want to cause harm. Although it may not be a possibility to leave the situation unscathed, there is the opportunity for an organization to ramp up their communication efforts with their customers.

It is better to alert the customer of what has happened than to let them find out on their own. Getting ahead of the story is in the best interest of the organization and effectively communication the recovery efforts is key.

References

Beebe, S. A., & Masterson, J. T. (2015). Communicating in Small Groups: Principles and Practices. Boston: Pearson Education, Inc.

Mayer, B. (2015). The Conflict Paradox: Seven Dilemmas at the Core of Disputes. San Francisco: John Wiley & Sons, Inc.

Richmond, V. P., McCroskey, J. C., & Powell, L. (2013). Organizational Communication for Survival. New Jersey: Pearson Education.

West, R., & Turner, L. (2014). Introducing Communication Theory: Analysis and Application. New York: McGraw-Hill Education.

BSCOM485 Organizational Communication Analysis Paper

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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