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Strategic Planning and Market Segmentation Discussion essay
Strategic Planning and Market Segmentation Discussion essay
Table of Contents
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Strategic Planning and Market Segmentation Discussion
Using 300-400 words each, please answer the below DQ’s.
DQ 1: Transferring a strategic plan into a reality can take more than planning. Provide an example of a leader who has transformed a strategic plan into a reality? How did they innovate and lead the company? What can you learn from this person?
DQ 2: Identify and discuss three reasons why market segmentation is so important to strategy implementation. Please include examples from industry you have been or would like to be associated with.
Brand Touchpoints Case Study
Description
How Trader Joe’s Creates Meaningful Brand Touchpoints
Trader Joe’s, a popular grocery store chain, has earned tremendous loyalty and a cult-like following. A trip to Trader Joe’s may lead the consumer to encounter a tricky parking situation, crowded aisles, and long checkout lines. There are no sales, coupons, or loyalty cards. Yet Trader Joe’s leads in customer satisfaction and employee engagement. Why has the company earned such a devoted following? Trader Joe’s doesn’t aim to automate or streamline the shopping process–the goal is to make shopping fun.
The store provides a sensory-filled in-store experience. Walking into the store gives the consumer the feeling of stepping off a cruise ship into a vibrant island paradise. Store leaders wear Hawaiian print shirts. The store has hand-written signs and zany product names. Samples are often given out (pre-COVID times). Kids get free stickers and have fun searching for the hidden stuffed animal.
The experience provides a sense of being on a treasure hunt through limited run, experimental products. Fans of the store love the affordable prices as well, and TJ’s “two-buck-chuck” wine is a customer favorite. There are many private-label brands (which means these can’t be purchased at other grocery stores), which adds to loyalty.
Trader Joe’s is known for its engaged employees. The employees seem to love working there and display high levels of enthusiasm. Instead of just asking customers how they’re doing, the cashiers often ask or comment on things unique to the customer. It’s not unusual for an employee to start juggling oranges or performing some similar lighthearted activity.
While Trader Joe’s doesn’t offer online commerce, its website does offer some novel touchpoints. For example, there’s a monthly podcast–each episode can be found on the website. Other resources on the website include recipes, articles on entertaining, stories on featured products, and guides on everything from creating tulip arrangements to building a better skincare routine.
Questions:
Describe how the brand touchpoints at Trader Joe’s provide emotional, self-expressive, and social benefits. Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn.
What recommendations would you make on how to improve brand touchpoints? Please be specific here and include your original thoughts.
Strategic Planning and Market Segmentation Discussion essay
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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