Opportunity Feasibility Case Study Paper essay

Opportunity Feasibility Case Study Paper essay

Table of Contents

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Opportunity Feasibility Case Study Paper essay

Project Purpose

In this project, you will evaluate the idea selected in project one for its viability as a commercial opportunity.

Opportunity Feasibility Case Study Paper essay

Just because the idea sounds good to you doesn’t mean it will make money.

Opportunity Feasibility Case Study Paper essay

The purpose of this assignment is to analyze the idea for its commercial viability. Using the feasibility outline you will collect data, apply evaluation tools )Porters Five and to translate your idea into a money-making business. Along with critical thinking skills, you will develop research, communication and data evaluation skills.

Outcomes You Will Meet by Completing This Project:

apply the basic steps involved in evaluating the commerical viability of a business idea

describe and explain the environments that businesses operate in—social, economic, political, technological, environmental and legal

develop your business vocabulary and knowledge of concepts, trends, and current issues by applying them in all course work

demonstrate the use of software and Internet sources by researching and planning the start-up and operation of your business

demonstrate the use of a marketing assessment process to develop a marketing plan and a marketing strategy

analyze and explain projected financial performance, using selected financial ratios

Instructions:

Complete a Feasibility Study of your selected idea from assignment one.

Step 1: Review the business feasibility study assessment form and rubric before completing the assignment.

Step 2: ** Use the four sections highlighted below as your headings and answer the suggested questions in your analysis of the heading topic.

Step 3: Answer in complete sentences,make sure to defining your terms, and giving the reasons behind the conclusions that are drawn. Be thorough and clear in your analysis.

Step 4: Research is required for all four heading topics. STUDENTS ARE ADVISED to use Hoovers.com (in the UMGC virtual library) for both market and industry information. Each section of the paper should be well cited.Summarize the data points collected from the research when answering the question.

Step 5: Review to make sure all elements have been answered, instructions followed, writing mechanics and APA are sound.

Step 6: Create a separate Title Page (Class Name, Instructors Name, Students name and Date) and Reference Page.

Four Topic Headings

Type of Company You Will Create. Here you should describe your future company as you envision it. Who will benefit from your business? Why do you want to start this company? What skills or interests do you have that make this company likely to succeed? Where do you want to locate the company and why you want to locate there? Do you plan on rapid growth or moderate growth? Are you financially able to start you company?

Industry Analysis. Here you look at the industry. You should describe how the industry is structured.

Opportunity Feasibility Case Study Paper essay

Are there a few main companies that dominate the industry? Who are the major companies in the industry? What are their earnings, revenues and other financial data? Will there be large start-up costs? Look at possible suppliers as well. Does the industry have lots of room for growth? Is the market shrinking, growing, or growing quickly? Have major failures in the industry occurred? What are the risks of operating in this type of industry? What opportunities or threats exist in industry?

Competitive Analysis: Using the Porter’s Five Forces Model analyze the industry in which your business will compete. Be sure to think about online as well as face to face competitors (e.g. if you are making socks for instance, think about who is selling online and who is big in retail stores) Identify at least 3 major competitors, who are selling many of the same products or services that you will offer which the research tells you will be the most likely to be your strongest competitors. Who are the industry leaders? Which of your products/services will be the most competitive and which will be least competitive? How will you compete? Will you be a follower, a challenger, or a nicher (define the terms)? Will you concentrate on a specific market segment? Why or why not? MOST IMPORTANTLY WHAT MAKES YOUR IDEA UNIQUE AND THEREFORE COMPETITIVE?

Product or Service Offerings. This is where you consider your market analysis or plan. You should conduct a market analysis using the course reading for this part. How will you promote your product or service? What marketing strategy will you pursue? How will you price the product? What distribution channels will you pursue? This section is about marketing your products and your company.

GO OR NO GO DECISION: In this section, using your information and analysis in sections 1-4 to support your decision, explain whether your idea is commercially viable and why it should be be pursued or not. Do not be afraid to say it should not be pursued.

Opportunity Feasibility Case Study Paper essay

If you choose not to pursue the idea as you envision it, does the data suggest how you might change it to become viable? Remember you will be using all the information collected in this assignment and more to create your business plan going forward in the class so if your idea isn’t working now it will never make it later on.

Opportunity Feasibility Case Study Paper essay

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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