Role of Effect in CB Discussion Case Study essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Role of Effect in CB Discussion Case Study essay
I’m working on a marketing multi-part question and need a sample draft to help me learn.
Part 1. First, read the HBR article: “The Emotions that Make Marketing Campaigns Go Viral” (CLICK HERE)
Part 2. Then, go through the winners of the Short Awards and identify one specific social media marketing campaign that engaged you emotionally. You can find the winners here, https://shortyawards.com/archive/brands-orgs/all-years/all-categories/winners, and even filter the results by year and type of competition (brands and organizations, influencers, or social good). Describe the campaign you chose by answering the following questions. You will need to read the campaign details provided in the website. Campaign details are available on the entry page (e.g., https://shortyawards.com/9th/catmageddon).
What was the campaign for? (Company? Brand?)
Briefly summarize the campaign and its activities in your own words.
Who was the target audience of the campaign? Describe them the best you can in terms of both demographics (e.g., age, gender, income, location) AND psychographics (e.g., personality, lifestyle, values).
How did the campaign engage you emotionally? What were the types of emotions you felt in reaction to this campaign?
How successful was the campaign? (Check the “RESULTS” section of the campaign description page)
Part 3. Assess the campaign you identified in Part 2 based on the “lessons” you read about in the article from Part 1. Specifically, USE WORD-BY-WORD QUOTES (“…”) FROM THE ARTICLE TO SUPPORT YOUR ARGUMENTS FOR EACH OF THE ITEMS BELOW:
(Lesson 1: Step 1. Having a compelling title) What is the title (or slogan) of the campaign, and is the title compelling and attention-grabbing? How so?
(Lesson 1: Step 2. Using strong emotional drivers) How does the campaign create a strong emotional experience?
(Lesson 1: Step 3. Striking the correct emotional chords) Which types of emotions is the campaign trying to activate?
(Lesson 2: Tying the brand to the emotional message) How does the campaign message not only tap into deep-seated emotions, but also relate to the brand/company/organization’s product/service/mission?
(Lesson 3: Considering the public good) How does the campaign not only promote the brand/company/organization, but also consider the public good? If the campaign does not consider the public good, what is the type of public good that, if supported by the campaign, would make the campaign more successful?
Role of Effect in CB Discussion Case Study essay
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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