Green Marketing Buying Behavior Class Question

Green Marketing Buying Behavior Class Question

Locate an example of a company that is heavily involved in social or green marketing.

Make a report on the activities of the company.

Compare this company to a direct competitor that is not so extensively involved in such activities.

What are the advantages/disadvantages that the social /green approach has over the other?

Then compare these two examples to your Buying Behavior class project brans.

Student responses should reflect an understanding of what social or green marketing is. Some students may confuse social marketing with marketing via social media, so it is important to identify differences between the two concepts. The comparison with the competitor should consider the way the company uses or does not use their social/green marketing efforts to position their offerings. If possible (it will depend on the company/industry), students should analyze how social/green marketing efforts relate to the company’s bottom line, consumer attitudes toward the company, and brand loyalty.

The learning outcomes associated with this assignment include application of the psychological and neurological foundations that influence consumer behavior and analyzing specific models of consumer behavior and purchase decision frameworks that inform marketing strategies.

In a real-world work situation, this assignment will enable students to develop an assessment plan for a brand’s social/green marketing initiatives, including a path towards assessing the return on investment of such activities and/or contribution to the brand’s equity.

Consumer Products & Marketing Considerations Discussion

Prompt and Questions to Answer

Select a product you are familiar with and explain the stages of the product’s life cycle.

Explain different ways in which a company can extend its mature stage.

Your initial post is to be 3-4 paragraphs in length.

Prompt and Questions to Answer

Choose a product that you or someone you know has purchased recently.

Is it a Convenience, Shopping, Specialty, or Unsought offering?

What leads you to believe so?

Your initial post is to be 3-4 paragraphs in length.

Objective

The objective of this individual or group task is to develop a new marketing plan for a product or service of a given U.S. brand. It will be a company that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via the world wide web. No direct contact is allowed with organizations unless students have a prior personal or professional relationship. All research should otherwise be desk research or observation. After researching a brand review the products and services being sold.

SECTION #2

In 3 – 4 pages (not including the title and work cited pages), provide a summary of a well-known company:

What products are offered to the company’s customers?

What are the company’s strengths, weaknesses, opportunities, and threats in the marketplace?

What is the company’s marketing environment?