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Human Resource Virtual Workplaces Discussion Question
I’m working on a marketing discussion question and need an explanation and answer to help me learn.
Virtual Workplaces: Over the last decade, there has been an increased move towards telecommuting, virtual teams, and working from home. However, in 2017, that trend changed a bit when large companies like IBM retracted their work from home programs, forcing staff back into the office. Then, as the Covid-19 pandemic hit, knowledge workers were being forced to work remotely. What challenges does working from home present to organizational efforts for performance management? How can these be overcome?
Consumer Behavior Discussion Questions
I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
Whataburger’s Communication Program Essay
Copy strategy and creative program: Be sure you identify: what business this company is in? What segment(s) you feel should be reached? What explicit objectives should be set for the new advertising program? What is the budget for the entire project? Propose a new communications strategy, including goals for target marketing, market position or niche, a unique image and a unique selling proposition (or message platform) on which to base a new IMC campaign.
Develop an overall creative strategy for your client. This will require an assessment of competitive activity, judgments as to the important points of appeal or differentiation, and consideration of alternative theories of communication and attitude change given in your text.
This essay has to be about improving Whataburger’s communication program and how they relay information to consumers.
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