Designing a Sensationally Imposing Team Presentation

Designing a Sensationally Imposing Team Presentation

I’m studying and need help with a Marketing question to help me learn.

Your organization is building a new plant in the southwestern United States. This is the first time that a human resources professional will be part of the design team that is establishing the new personnel systems for the plant. You expect your candidates to be very diverse in their backgrounds and experience levels.

The plant director has asked you to focus on how you will develop the newly hired personnel into a strong team that crosses organizational boundaries within the plant. Prepare a presentation that addresses the following elements of a diverse workforce:

How will you determine whether the candidates are a fit for the team?

Discuss your design for a cross-functional training program that aligns strategic plant goals with each work group.

Identify the training topics that you will use to foster diversity, intergroup relationships, and productivity within the plant.

Topical News Articles Summary and Analytical Reviews

Homework: Topical News article – summary and write-up, 3-5 pages, single space

choose articles from this website, you can choose not only one article, 1~3 article should be appropriate.

https://www.marketingcharts.com/

Thus, what you should do is summarizing and showing your opinion or analysis.

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Some related information you might know about this course:

COURSE DESCRIPTION This course examines the financial impact of integrated marketing programs on a company’s bottomline. Students learn the basic metrics, terminology, and key formulas for planning, managing, and analyzing marketing programs. Students also learn how a business constructs a more comprehensive financial plan, by analyzing profit and loss projections, breakeven analyses and a marketing allowable to set and achieve financial goals. Students apply these analyses to create financial projections and marketing budgets to project key metrics such as return on investment calculations, cost per inquiry, cost per response, cost per click, response profitability and customer lifetime value. Through the study of marketing best practices, students learn how to set the financial criteria for success, create measurable integrated marketing campaigns, and apply the metrics to direct and digital media.

COURSE PREREQUISITES: None. COURSE STRUCTURE/METHOD: To meet our learning outcomes, this course is structured around various content, activities and assignments each week. In addition to the In Class Topics we will cover, which are outlined in the syllabus, each week you will see what work you need to Prepare, what assignments and assessment let you Demonstrate your knowledge and mastery, additional information to Explore and some questions to help you Reflect on your learning and experience each week. 1

• PREPARE: contains learning materials that the instructor would like you to review and engage with in preparation for this session. This may include readings, videos to watch, podcast to listen to, blogs to review etc.
• DEMONSTRATE: contains activities, principally assignments and assessments that provide you an opportunity to demonstrate your understanding and mastery of the knowledge, skills and abilities covered in class, in support of the learning outcomes. This is where the instructor will post the weekly assignments including the work to be graded (and links to the Assignments Section within Brightspace/LMS)
• EXPLORE: contains learning materials and activities which you can explore if you wish to delve further into any of the topics covered in the session. These are not required but optional and will add value to your broader or deeper understanding of the topics covered in the session.
• REFLECT: contains questions, prompts, ideas which may help you reflect on your learning and experience in this session or more broadly in the course. A key part of effective learning is developing the cognitive skill of reviewing what you have learnt, contextualizing your learning, making links with other topics you are studying and with your own experience. These reflections are typically not graded, but an opportunity for you to deepen your learning.
• Course delivery format is online synchronous, once per week
• Organization of the course (lecture, discussion, team projects, etc.)
• Brightspace is the only learning management system you can use. COURSE LEARNING OUTCOMES:
• Analyze financial statements to identify business performance objectives as context for marketing plans
• Examine the financial impact of marketing programs on the acquisition and retention of customers
• Create multi-year financial projections to evaluate different marketing plans and inform marketing decisions and budget for media mix
• Design measurable integrated marketing campaigns to deliver a positive return on investment