Sport and Event Marketing Case Study Discussion

Sport and Event Marketing Case Study Discussion

1. Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team. Explain to your GM what marketing is and its role in the overall success of the organization. Give examples and be specific.
2. Strategic planning is an important tool in the sports and event industry. Describe the process, identifying and defining the three critical stages of strategic planning. Lastly, explain which stage you believe is the most important for the success of any event, and why.

Improve Your Online Customer Service Discussion

Description

Read the article in the Learning Activity titled “Improve Your Online Customer Service.” Describe the five strategies presented as sure-fire ways to help improve customer service. Consider each of the five strategies in order of importance. How would you rank them in order of importance to customer service and why? Defend your answer (suggestion: use experiences to back your choices.)

How Anthropology Concepts are Relevant to Marketing Paper

This brief assignment is intended to provide you with an opportunity either to (a) find a way in which marketing principles can be applied within the context of another discipline or (b) how concepts which you have studied in another course are relevant to marketing. Please note that, in your paper, you must make express reference to a course you have taken

You may choose from the following subjects:

Music:

-To what extent and how does music played in retail stores affect the behavior of consumers?

-Under what circumstances is the use of music in advertising more likely to be effective?

Macro Economics:

-What types of products are most vulnerable to consumer cutbacks in bad economic

times? Are there products whose sales actually increase? Note that counter-intuitive

examples are more interesting.

Psychology:

-How can companies that manufacture fragile or dangerous products increase the

likelihood of consumers reading and complying with instructions and warning labels?

-Is it useful to mention something positive (but not very important) about competitors’ products in your advertisements? Research on two the persuasiveness sided arguments has something to say about that.

-How many shades of red lipstick do you need to have a complete line? Do estimates by males and females significantly differ?

-What, if anything, can airlines do to attract customers who are scared of flying?

International Business/Anthropology:

-What are some differences between cultures that have caused companies to experience problems in transferring products and marketing strategies between countries?

Political Science:

-How are principles of positioning useful in political campaigns?

-How can candidates of the two major parties best appeal to independent or “swing” voters

without losing votes in their main constituency?

Marketing and Customer Behavior Discussion

I need support with this Marketing question so I can learn better.

Think of the situations in which you have experienced perceptual vigilance, perceptual defense, and adaptation in the consumer context.

Describe all of the three situations in detail – e.g., what they were; why you think those situations are related to perceptual vigilance, perceptual defense, and adaption each; how you felt, etc.