|Perfect Number of Pages to Order||5-10 Pages|
Brand Loyalty Discussion
You have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.
Discussion 1: Marketing Challenges
Access the ASG email simulation:
Discussion 2: Brand Loyalty
You read about brand how to create brand loyalty.
Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, PremiumPets I (PPI).
What could you do to specifically promote the PPI dog food?
Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?
Holacracy and Workplace Discussion
Is Holacracy Really for Us? – Should Employees Really Speak Freely?
As an individual contributor, there’s often strong support for the concept of a self-managed team, however, in speaking with many managers and looking at classic management team structures, the concept is ill-favored. How do we transcend beyond this and create a corporate culture that embodies the flow of information both top-down and bottom-up? How do we support a work environment that reinforces individualism while simultaneously embracing a ‘corporate culture’?
According to a recent study published by Forbes, alignment of employee ‘fit’ to a clearly defined and supported corporate culture is the key to employee retention and contribution to the company’s growth (Forbes, 04/17).
Thoroughly review the article, ‘Creating the Best Workplace on Earth Download Creating the Best Workplace on Earth ,’ and shape a detailed response as to how you would reinforce the following:
Sharing of individual ideas across the organization
Support for individualism
The embodiment of the corporate culture
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