Taco Bell Tries Again International Marketing Case Analysis

Taco Bell Tries Again International Marketing Case Analysis

Complete the  Case Study: Crossing Boarders 9.2 Taco Bell Tries Again. pg 280 of your textbook.

Examine the case, provide an overview and use external research explain:

Background

Critical Issues

Alternatives

Solutions

Justification

Case Study Analysis

Case study analysis gives students an opportunity to apply theory learned in the classroom to real world situations.  Case studies do not have discrete answers.  Rather, they challenge students to exercise their own business judgment in a supportive, educational environment.  Students test their knowledge by analyzing situations; defining problems or issues; evaluating alternatives and/or forming conclusions to resolve the problem or issue; and making recommendations.

Case study analysis steps:

Gain familiarity with the case situation.  This can be accomplished by reading the case several times.  Read the first time to appreciate the general story before you begin to form conclusions or make analysis.

Define the issue or problem.  To make an analysis or recommendation, one must first determine what the issue or problem is.  As in the real world, note there may be more than one problem in a case study analysis.  (You can appreciate the importance of this step if you ever took your car in because it was running rough and paid for several repairs because the mechanic didn’t correctly diagnose the problem in the beginning.)

Conduct your analysis.  What are the possible causes of the problem or issue?  What alternatives are possible given the facts presented?  This is the most time consuming step, and the step with the greatest variation. There may be many possibilities.  It might be helpful to list all solutions you can think of before focusing on the most useful or valid.  There is not necessarily a right answer, but there may be several alternatives that lead to varying outcomes.  The quality of analysis will depend upon application of theory learned in the classroom and through research.

Make recommendations.  Choose the recommendation you believe to be the best, justify it, and develop it.  Recommendations may be made in the form of an action plan to solve the problem or issue.  Or, recommendations may involve the choice of the best alternative for resolving the issue or problem. Recommendations made must be thoroughly developed and supported.

References:  ICFAI Center for Management Research. (nd ). Learning with cases. Retrieved January 2014  from http://www.icmrindia.org/casestudies/learn_case.htm

Course Materials:

International Marketing
17th edition (2016)
Philip Cateora, John Graham, and Mary Gilly
McGraw-Hill
13 978-0-07-784216-1