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Marketing Proposal iPhone 12 Pro Features Presentation
Evaluate key attributes of the Apple Iphone 12 Pro.
Identify three advertising tools that the company uses to advertise this product or service.
Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services.
Determine the competitive advantage(s) of the product or service in relationship to the competition, and develop a revised positioning statement that can more effectively communicate the value of the product or service to the targeted market segment.
Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending.
Outline your strategy for piloting these new processes, tools, and media channels within specific market(s) and demographic(s), and explain the reasoning behind your selection process.
Genetic Modification Research Paper
Activity I – Do you think genetically modified organisms (GMOs) raise a legitimate safety hazard? Should government agencies such as the FDA take more action to require safety testing? Do you think labeling unfairly stigmatizes GMOs and make consumers question their safety?
Activity II – Categorize the following as a facilitating payment (grease payment), a bribe or neither of these under the Foreign Corrupt Practices Act. Explain why they chose a certain answer.
Jane Jones, who works for XYZ Corporation (a U.S. publicly-traded company), has documents that she needs to clear customs in order to make it to an important business meeting on time. She decides to pay the customs official $500 in order to move to the front of the line.
Same facts as above, but Jane decides to pay the customs official $5000.
Jane gives a steel letter opener with XYZ Corporation imprinted on it to a foreign government official as a gift.
The country where a major foreign client is based was recently hit by a devastating earthquake. Competitors of XYZ Corporation are donating approximately $150,000 each to foreign relief efforts. XYZ Corporation also decides to donate a similar amount.
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